The Westchester Bank announces addition to Board of Directors
The Westchester Bank has announced the election of Katherine A. Dering to serve on its Board of Directors. Ms. Dering brings to the Board over 27 years of accounting and finance experience, of which 17 years were dedicated to the banking industry.

Dering has held numerous financial and accounting posts in community banking organizations, most recently as Senior Vice President and Chief Financial Officer of Provident Bank. During her tenure at Provident Bank, she was a key representative for its initial public offering and led strategic planning and growth plans. She left Provident Bank in 2003. In addition to her tenure with Provident Bank, Ms. Dering has also held senior executive positions with Great Country Bank in Connecticut and Dollar Dry Dock Bank in White Plains. Ms. Dering joined Debt Resolve Inc. in 2005 as Chief Financial Officer for a two-year period. In that position she helped the company complete its initial public offering and since 2007 has been in retirement.  

Dering, a resident of Bedford, holds a BA from Le Moyne College in Syracuse and an MBA in Accounting and Economics from the University of Minnesota. She has served as co-president of the Bedford Chapter of the League of Women voters, and remains an active member of the Westchester community.

For more information about The Westchester Bank visit www.thewestchesterbank.com or call 337-1900.

Doctor joins SPINE OPTIONS as pain management and spine interventionalist
Lyle W. Posecion, M.D., a physiatrist trained in non-surgical spine care, has joined SPINE OPTIONS as a pain management and spine interventionalist, announced Bradley S. Cash, M.D., Medical Director and co-founder of SPINE OPTIONS, today. In his new position, Dr. Posecion helps patients manage chronic pain of the back and neck and regain their function. SPINE OPTIONS, with offices in White Plains and Eastchester, is a unique medical practice that specializes in non-surgical treatment of back and neck pain. It offers coordinated medical, physical, and holistic treatments to alleviate back pain while addressing the source of the problem without surgery.

A published author and marathon runner, Dr. Posecion received his undergraduate degree from New York University and his medical degree from St. George’s School of Medicine. The New York native interned at Long Island College Hospital, in Brooklyn, NY, and served as Chief Resident as part of a three-year residency in Physical Medicine and Rehabilitation at Kingsbrook Jewish Medical Center in Brooklyn, NY. He continued his training as a fellow in interventional spine and pain management with the Alabama Orthopedic, Spine, & Sports Medicine Associates in Birmingham, AL.

SPINE OPTIONS holds offices on 244 Westchester Avenue, Suite 312, White Plains, and 329 White Plains Road, Suite 100, Eastchester. For more information, call 948-7400 or visit www.spineoptions.com.  

Local doctor trains with Tour de France doctor
Dr. John Thomas Giudice, DC was in the car on the way back from a seminar with “Dr. Magic,” as Lance Armstrong calls him, and he had one of those moments: He said to himself, “If this technology can help professional athletes perform better, heal from injuries quicker, reduce swelling and pain, then just imagine how much it will help my community.”

Dr. Giudice has been using low-level laser (cold laser) for some time now. It works so well and so much faster than more traditional care. He has seen some amazing results with it and think its crazy for athletes (or anybody) not to have the benefits that cold laser provides. Imagine being able to perform better, heal quicker and having more confidence in your body working as close to 100 percent as possible.

Dr. Giudice understand the pressure of athletics, and has come up with a program that suits the needs of the individual. There is no cookie cutter approach or corners cut here. Just the most advanced and individualized wellness chiropractic care for you and your family. Call his assistant Alexis today for an appointment to see if this care could benefit you. His office is called Health & Vitality 4 Life and they are located in the New Rochelle Racquet club.

Their phone number is 632-0844; call today for an appointment.

Search Smart Marketing launches iSearchLocal
 Search Smart Marketing, a Westchester-based search engine marketing firm, announced its launch of iSearchLocal, a technology-driven solution to help local small and medium-sized businesses cost-effectively drive targeted Web site traffic. The pay-per-click advertising program incorporates such top search engines as Google, Yahoo and MSN.

The iSearchLocal process starts with the development of a website landing page (mini Web site) or direct Web site link. A comprehensive list of targeted keywords is developed and a team of professional advertising copywriters create text-based ads that appear on search engines when these keywords are searched. Since search engine users view only the ads that pertain to their search terms, this targeted process is cost-effective. Advertisers are charged only when users click on the ad and are subsequently directed to the advertiser’s web page.

iSearchLocal’s features include:
• Results-driven landing page (mini-web site) designed to convert website visitors into customers
• 24/7 Merchant Center Access featuring phone call tracking, reporting and email response tracking
• Unlimited keywords and regular ad updates
• Ads run locally, statewide or nationally, depending on objectives
• Customer service and support

Search Smart Marketing is located at 100 South Bedford Road, Suite 340, Mount Kisco, New York and can be reached by visiting www.isearchsmart.com.

Weezie D. holds re-opening ceremony
On Aug.14 in Bronxville, Weezie D. (Ladies Boutique) hosted a Re-Grand Opening, Ribbon Cutting Ceremony celebrating the boutique’s move and expansion to 15 Park Place. The ceremony introduced their new and improved ladies boutique to clients, the City of Bronxville, and surrounding towns in Westchester County.  In attendance included the Mayor of Bronxville, Mrs. Mary C. Marvin and Village Administrator, Harold Porr III.  In addition, Weezie D. clients were invited to the event and shared in the celebration.  

For the past four years, Weezie D. resided at 11 Park Place. they moved right next door to 15 Park Place in order to offer a better shopping experience to their clients.  The new store is full of chic décor, fun flirty ambiance and a warm atmosphere which is what Weezie D. is known for.  

Weezie D. is a trendy yet classic clothing and accessory boutique for fashionable women of many ages. With inspiration from innovative designers, musicians and artists, Weezie D. captures the likes of women that call themselves “trendsetters.” With their unique approach it is no surprise our tag line is, “Get out of the box and into Weezie D.”

For more information on Weezie D., call 337-1008 or visit This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Learn about adult fitness opportunities at YWCA’s open house

On Wednesday, Sept. 9, the YWCA of White Plains & Central Westchester invites the community to explore a wide variety of programs including fitness and aquatics activities tailored to the needs of adults and seniors. From 10-4, the YWCA will host an open house, with tours, program demos and more.

As we get older, staying active is critical for a healthy body and mind, but for many adults, going to a large chain gym is intimidating, not to mention expensive. Smaller gyms such as the fitness center at the YWCA, offer exercise opportunities that are more comfortable and affordable, where visitors can pursue personal fitness goals in a welcoming environment.

It is especially important for older adults to keep fit, while being careful not over exert themselves. The YWCA is just the answer, where less rigorous activities for seniors are offered including yoga, aqua-aerobics, and swimming.

The YWCA provides an intimate and family-oriented atmosphere where people of all ages can feel comfortable working out and trying new activities. Friendly and supportive staff are always available for questions. Supportive and qualified instructors offer personal training, exercise classes, dance lessons and aquatics programs that are fun, effective and affordable.

For more information, visit www.ywcawhiteplains.com and drop by the activity center at 515 North Street (across from White Plains High School) on Sept. 9 for the open house.

Workshop for small business owners
The Women’s Enterprise Development Center (WEDC) will offer “The Art of Selling: Success Strategies for Entrepreneurs”workshop on Thursday, Sept. 10 from 10:00 a.m. 12:00 p.m. at 1133 Westchester Avenue, Lobby Board Room, White Plains.

Workshop will help participants address the following:
• Do you communicate what you offer with clarity and passion?
• What specific and measurable selling goals are you out to achieve?
• What resources can help you achieve those goals?
• What do you do when you aren't achieving your sales goals?
• What do you do when clients aren't interested in your products or services?
• Workshop participants will learn how to create an action plan for greater sales success and will leave with tips & techniques on how to keep that plan alive.

Workshop presenter is Michele Wood, executive coach and business consultant. Wood has over 20 years of sales experience with IBM. In  2004, she formed her own consulting business where she works with executives, startups and business owners. She helps them assess where they are, determine where they want to be and create actionable approaches to grow and develop, reaching a fuller potential.
The WEDC sales workshop is free but pre-registration is required. To register, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call to RSVP at 948-6098, ext. 13.

Control your own destiny
Companies are challenged and hard working individuals are losing their jobs every day.  For most of us there is only one way to go: forward – and you want to make sure you control your own destiny.

In a less advantageous economic climate you can still thrive! Business is out there! Know yourself and capitalize on your strengths. Believe in your abilities. It takes determination, positive energy and drive to pursue your dreams.  

After 14 years in various Senior Executive/Personal Assistant roles for a number of successful individuals, Charlotte Diener entered the world as an independent consultant. Diener became “Your Own Assistant” ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ), providing administrative and organizational support to individuals and businesses at all levels. The client is getting the skill set and knowledge of a six figure salary assistant, while getting charged on an hourly basis, dictating the hours. There is no time obligation.

Requests vary from the traditional administrative tasks, to executive support, to bringing structure to the office and home in general. Someone needs temporary assistance throughout a renovation project. Another may need ongoing administrative help; calendar management, travel arrangements, drafting speech, book keeping, follow up phone calls, research etc. In some cases it is clear after our first meeting that what they really need is a Virtual Assistant.

For more information, contact Charlotte Diener at 332-1055 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Send us your Business News!
The next Business Briefs section will run Oct. 2. Please send any submission for our October issue to This e-mail address is being protected from spambots. You need JavaScript enabled to view it by Friday, Sept. 18. Each submission can include one picture and must be between 175-225 words. If you have any questions, email Editor Dan Gabel at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .